Over the last few days, we’ve focused on giving gifts… the fun kind to tuck under the tree. But today is all about a different kind of gift.
Today is Giving Tuesday.
Giving Tuesday is a global day for giving back. It was created by the 92nd Street Y and United Nations Fund in 2012, with the goal of starting a movement around charitable giving at the beginning of the holiday season. In recent years, it has become one the most important revenue-generating days of the year for Best Friends Animal Society.
How Best Friends is Participating
Giving Tuesday kicks off the annual Best Friends $2 million Holiday Match. (All holiday gifts are matched up to $2 million dollars, thanks to a group of generous donors who create the match fund each fall). Today’s fundraising goal? $500,000!
Maybe that seems audacious…
But Best Friends’s mission is audacious: Save Them All.
I had the distinct pleasure of visiting Best Friends earlier this year. Here’s what I learned: If compassion lives in a place, it lives at Best Friends. There’s nowhere like it. They work harder to truly save them all.
You too will feel inspired, and I hope that inspires you to give today when all donations are doubled.